Microsoft Enterprise Application Iceberg

This applies to all enterprise apps that need to run on highly-available, service-level-driven, on-premise infrastructure.

A picture paints a thousand words, but I’ll chuck in a few words just to make sure we’re all clear:

  • Business demands focus on applications, how to generate revenue, how to increase margin, cut costs
  • That drives focus away from “under the water” (ie. in the data center) infrastructure
  • It also drives a focus on cheapest tin wins, which is like using spray-on cheese in a good restaurant.  Customers won’t come back.  If you have to ask why, you’re an idiot.
  • If you think “under the water” is easy, you will hit the ice berg and be eaten by penguins.
  • What you need is a way to do the “under the water” stuff in a repeatable, predictable, scalable, cost-effective way (VCE and Vblocks)

I’m picking Microsoft only because I’m presenting tomorrow at Microsoft, but all other vendor Enterprise Apps apply.

Now for the picture:

Enterprise Application Iceberg
Enterprise Application Iceberg

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