Microsoft Enterprise Application Iceberg

This applies to all enterprise apps that need to run on highly-available, service-level-driven, on-premise infrastructure.

A picture paints a thousand words, but I’ll chuck in a few words just to make sure we’re all clear:

Business demands focus on applications, how to generate revenue, how to increase margin, cut costs
That drives focus away from “under the water” (ie. in the data center) infrastructure
It also drives a focus on cheapest tin wins, which is like using spray-on cheese in a good restaurant. Customers won’t come back. If you have to ask why, you’re an idiot.
If you think “under the water” is easy, you will hit the ice berg and be eaten by penguins.
What you need is a way to do the “under the water” stuff in a repeatable, predictable, scalable, cost-effective way (VCE and Vblocks)

I’m picking Microsoft only because I’m presenting tomorrow at Microsoft, but all other vendor Enterprise Apps apply.

Now for the picture:

Enterprise Application Iceberg

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