Not all SaaS is a simple one-click purchase. This post explores the 7 challenger customer personas an enterprise SaaS sales need to navigate, plus the extra person you need to mobilize and secure the buy decision.
Selling SaaS to enterprises is different gravy from $9/mo self-service PLG. Throw in cloud marketplaces: it’s a different planet. This post is reflective of a Partner Insight course (not affiliation) on enabling sales to success in enterprise SaaS.
Enterprise deals are a big deal for some SaaS companies, but winning them is more than having a well-crafted checkout page. You’ll need a sales team to persuade 5.4 people on the buy side: and that needs a sales team.
Lessons from one SaaS to another only make sense when both SaaS’s are similar. There’s one definition of SaaS, but many different implementations. Is it B2B or B2C? Horizontal or vertical? Micro or SME? DIrect or channel sales?
This was an information-packed webinar hosted by Clazar CEO, Trunal Bhanse, on the Clazar.io channel. Nima Badiey is overflowing with experience and enthusiasm. After listening to Nimar, I swear grass grows from everywhere he places his footsteps 😂
Black hat SEOs. Parasitic SEO. AI creating “derivative shlock at scale is a recipe for ruin.” Don’t be in that group being battered by HCU.
Here’s some sage advice from SEO experts — in a nutshell, “create helpful content for humans.”
Often positioning is not done, or given to one person to do: and that’s usually marketing. Why is this the wrong way? And what’s the right way?
This simple Google Sheet helps you follow the Google Page Quality checks and track your scores — so you can work out how well you’re doing, and what to fix.
This is a tech B2B checklist that you can do quickly for each of your pages and posts and build up a score.
This should take a few minutes if that per page/post, and if you do it for all of your posts and pages then you’ll have a score vs. the total E-E-A-T points available!
How can you improve the quality of your web pages in the eyes of your users and Google? Is it a dark art? Or is it a path well trodden?
This is a sign post that can direct you and pages in the right direction!
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