Industry insights.
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We crowdsource paid and owned projects as a new way to build insights and prototypes on a foundation you can trust.
Featured projects
Is winter coming for SaaS?
People are whispering dark things about the darling of cloud. What are they saying? Is the party over?
Finding your GenAI happy path.
Coming soon. Vendor blowhards are giving us all the hair dryer treatment, pushing us to go faster through the reef while they sit counting their billions. We try to work out a safe path for normal people.
Fighting the 4 horses of the hiring apocalypse
Hiring aint easy, but it’s easier if you know what lies ahead. This is an interim draft (research ongoing) of a talk I give to Tech B2Bs when I support their hiring programs.
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We can put a team together and crowdsource or run paid or owned projects, usually shining a light on some tech industry topic.
Latest updates
- How a 3-step successful CV strategy can improve your persuasive sales technique
- Content marketing anti-patterns
- DeepMind SynthID is not a new keyboard for 80s music, it’s watermarking for GenAI content
- How might Donald Trump do a Kamala Harris speech?
- Three Reasons Why Risk-Conscious Leaders Are Saying “No” to AI at Work
