Industry insights.

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We crowdsource paid and owned projects as a new way to build insights and prototypes on a foundation you can trust.

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Featured projects

Winter Is Coming

Is winter coming for SaaS?

People are whispering dark things about the darling of cloud. What are they saying? Is the party over?

Go to the SaaS Winter project ➡️

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Finding your GenAI happy path.

Coming soon. Vendor blowhards are giving us all the hair dryer treatment, pushing us to go faster through the reef while they sit counting their billions. We try to work out a safe path for normal people.

Four Horseman Of The Apocalypse

Fighting the 4 horses of the hiring apocalypse

Hiring aint easy, but it’s easier if you know what lies ahead. This is an interim draft (research ongoing) of a talk I give to Tech B2Bs when I support their hiring programs.

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Start a Viewyonder project?

We can put a team together and crowdsource or run paid or owned projects, usually shining a light on some tech industry topic.

Enquire about starting a Viewyonder project ➡️

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