Writing with perspective

From easy to expert

Not everyone is an expert, and experts don't want beginner material. How do you get the balance right?

We use the same approach as Microsoft and Amazon by preparing different content for different people depending on their level of expertise.

From awareness to decision

What problem is your prospect or customer trying to solve? What does life look like from their perspective? How can you help them?

We write your content from your customer's perspective by walking their path. Our content will help them explore their situation and find answers from you.

What do your customers need?

Research & Analysis
eBook
Intro Guide
Case Studies
Blogs and Atoms
Video & Podcast
Webcast/Webinar
White paper
Decision Guide
Workshops
Product Marketing
User Guide
Business Case
Delivery Guide
PR & FAQ

How can we work together?

On Demand

Pick and choose what you want for fast delivery within one week or faster.

Ideal for single Lead Magnet or some event-driven blog posts.

Pricing is upfront with guaranteed 100% refund if you are unhappy and don't use the work.

On Project

Let's create a plan together and collaborate on a series of pieces over weeks.

Perfect for a campaign. We agree a scope, activities and collateral and execute against the plan.

Pricing is 50% upfront, 50% on delivery with the same solid Viewyonder refund guarantee.

On Retainer

Who knows what the future holds? Add us to your team for months.

Guaranteed resource at an agreed regular level with top-ups available.

You'll be invoiced at the start and pay a the end of the month. Minimum 3 months commitment.