Viewyonder Infographic Seven Content Perspectives
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Why are there seven content perspectives?

Bychamberz

I recently posted an article about using ChatGPT to generate hex RGB values for a 7-step color gradient circle. Yes, I’m that interesting. But the main question I got afterward was: Why does content have seven perspectives anyway, Steve? Aren’t you just complicating things?

The answer? No. It’s about honesty and experience. It’s how my brains shares things with you in an abstract way. Without a whiteboard (remember them?!).

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The Purpose of the Seven Content Perspectives

Content is often created from one person’s perspective directed at another. But when people are involved, it’s never a simple path.

A typical example: I’m the CEO, and I’m writing for a prospect. But in reality, there are multiple other perspectives involved—often without us realizing it. For example, if the writer talks to a sales person, or subject matter expert, or a customer, then the tale suddenly takes a twist.

When you miss one of these key perspectives, your content is like a car missing a wheel. Sure, it might move, but not efficiently or effectively.

Let me explain. But first, the infographic!

Viewyonder Infographic Seven Content Perspectives

What is it?

Here’s a real-world example of how content flows through multiple perspectives in a business setting:

  1. Steve (Human) creates a
  2. Battlecard (Content) with
  3. John in Sales (Human) for
  4. Acme Corp (Company) that references
  5. Wile E Coyote Corp (Competition) using a
  6. Case study (Content) based on
  7. Wash and Go (Customer) and
  8. Research (Industry) to help
  9. Joe Blow Inc (Prospect).

Every piece of content you create likely touches on multiple perspectives without you realizing it. Experienced content folks inherently know this. Recognizing and addressing all seven ensures your message resonates and achieves its goal.

What’s the point?

You can start content creation from any of these seven perspectives, but great content touches all of them. Here’s how you can approach it:

Example: You want to write a white paper about your widget. Where do you start?

  • From the Human perspective: How does your product help Joe Blow hit his targets, get promoted, or buy that dream boat?
  • From the Prospect’s perspective: What problem do they have? How does your solution fit?
  • From the Competition’s perspective: How do you compare to alternatives, including DIY solutions?

What can I do about it?

Whether you’re asking for, commissioning, collaborating on, or delivering content — if you want to create more effective content, use this framework as a checklist.

Ask yourself — and while this sounds “boring”, it’s good stuff:

  1. Am I addressing my target audience’s perspective? Who is Dear Reader? It’s not your CEO.
  2. Have I considered my company’s messaging? Have we said/learned this before?
  3. How does my competition frame this topic?
  4. Do I have strong supporting examples (case studies, research)?
  5. What role does my customer’s experience play in this story?

Do this when you “ideate”, when you do your brief and outline, when you draft, and when you review/edit.

You will create great stuff because of the seven content perspectives.

Final Thought

This isn’t about overcomplicating content—it’s about making it better. Whether you’re writing a blog post, a sales deck, or a case study, keeping these perspectives in mind will help you craft content that truly connects.

So, next time you sit down to create content, ask yourself: Am I seeing all seven perspectives?

Get in touch for a chat.

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