Sometimes one blog isn’t enough. A topic cluster gives Dear Reader a thorough education!
If you pick a topic that’s important for your prospects and customers (Dear Reader), then one long-form blog is sometimes not enough.
By creating a central blog post “branch” then up to five “leaves” then you can avoid overwhelming Dear Reader, letting them navigate where they want. You can also find which content is popular — great intel!
AT A GLANCE
Built a-top our 8-step Blog Post Service, we extend beyond one blog post to create a central post and up to five connected short blogs that focus on a specific aspect of the central topic.
As a guide only (because word count rules don’t exist!) core blog post is usually < 1200 words, and the sub-topics are < 600 words.
BENEFITS
Topic clusters are loved by Dear Reader and Search Engines alike.
They demonstrate your experience, expertise, authority, and trust — E-E-A-T, as Google call it.
A topic cluster is “evergreen content” that last a long time and can be repurposed many times.
Who is it for?
Busy marketing teams — or often one-person Swiss Army Knives! — add bandwidth and expertise with the Viewyonder Blog Service.
We also work directly with CxOs, sales and growth teams, and product experts who want help to get their story out.
Our speciality is writing about topics we know deeply, including cloud tech, marketplaces, security, and much more.
Topics
- Alignment with content strategy/engine.
- Alignment with go to market (positioning, messaging, business goals).
- Content series and distribution.
- Research sources inc. interviews.
- Content creation guidelines including style guide, branding, distribution.
Deliverables
- The Brief explains what we’ve agreed to do, like a mini-statement of work.
- The topic cluster deliverable includes all the elements from research, to interviews, outline, draft, and final — for core blog and up to five sub-blogs — plus distribution / channel plan.
- Next steps for follow on content, management.
Key activities
- Collaborate on the topic cluster brief.
- Research — where are our sources?
- Interviews with internal/external SMEs.
- Outline — is this what we’re aiming for?
- Draft inc. images, check style (e.g. journalistic?).
- Review.
- Final.
- Distribution.
Related services and guides
- Free guide to blog topic clusters for tech B2Bs (coming soon!)
Scope and pricing
This is a fixed price, fixed scope, and time-bound engagement.